In addition to this, Neel points out that there are constraints given that Tinkle’s core audience is kids. Pick up snippets and do something interactive,” he adds.

We may not always play with cover like we have with this one, or we might do something within the story itself. “Of course it’s not a standard format that we’ll always do the same thing with a comic. Plus, with a brand like Tinkle, the challenge for Blippar lies in creating a campaign that works and is also approved by the ACK editorial team, which in turn increases the turnover time. Arnav points out that for now it is not possible to make every story ‘blippable’ but the app’s creators will try and play around with Tinkle content in different ways. With Blippar, another level of interactivity is added to our primary platform which is print.”īut don’t expect every Tinkle page to turn into an AR-supported one. You’ll also soon hearing of a YouTube channel with animations. On Tinkle’s digital strategy, he says, “Tinkle has come online with its own website. “Where the context of why people would use Blippar on a Tinkle Digest, I don’t really see it as being a problem.

Tinkle too has been embracing digital and the Blippar-collaboration is in keeping with this strategy, says Neel Paul, Creative Director at ACK. We felt the need to create a compelling interactive engagement for Tinkle,” he adds. Tinkle had a great tradition of connecting generations, all of us have in fact grown up with Tinkle. “We wanted to look at ways of integrating print with newer technologies that allow for deeper engagement with consumers. Another story about a Dr Doggie gets converted into an interactive game where readers have to find the right chemical mix.Īrnav Ghosh, Regional Director, Blippar India, says the idea is not to take away appeal of the print medium, but rather “create interactivity” for the much-loved comic brand. With the Tinkle Digest cover for this month, Blippar has made a game of darts that users can play with Supandi. Once the app is done reading the page, (it takes a couple of seconds) it opens up an interactive element that has been designed by Blippar. Alternatively, they can even open any ‘Blippar-enabled’ page (the page has a small Blippar logo on top) and point the camera there. Users have to then point it at the cover of two magazines.

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